Arnott’s slammed for updating parrot logo | Photo

Опубликованно 31.08.2020 19:21

The new branding was designed by The Edison Agency, which skipped the traditional parrot which graced countless biscuit packets in favour of a more modern, streamlined look.

It was designed “to express this next generation of the business by capturing its proud history”.

Arnott's new logo has been slammed online. Picture: Twitter

The design is already making waves on social media, with various Twitter users arguing “if it ain’t broke don't fix it” while one simply branded it a “big fat no”.

“Thanks I hate it,” another posted, while one tweeted: “What a mess. Boycott Arnott’s?”

However, the new design will be used for corporate purposes only, with the old logo remaining in place on biscuit packets as usual.

The Arnott’s Group CEO George Zoghbi said the new look was part of a wider strategy involving a new corporate brand identity that “unites its family of leading consumer food brands” while building a multinational consumer food business across the Asia Pacific.

The rebrand comes on the back of the company’s strongest financial performance in recent years and the first since the sale of the business to investment firm, KKR, in December 2019.

Does it work? That’s a BIG FAT NO. #arnotts #dontchange #bringbacktherealparrot

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